Greatest Letters In Trucking 1

Mr. Bob Shipper

Traffic Manager

ABC MFG

120 Oak St.

Any, US 98765

Dear Mr. Shipper.

I admit it is a temptation for you to go ahead and buy the very cheapest freight services available. I used to be tempted to just let the equipment go and provide maintenance when needed, and be able to sell for less myself.

But when I look over the total cost of selling the very cheapest freight rates, I would never have the nerve to sell it to my friends or customers. Mostly it’s a ‘roll of the dice’. Trailers not maintained equipment that might run, most of the time. And lowest rates mean lower paid drivers. Resulting in higher driver turnover who less familiar with your company. The whole situation means you pay less because you get less. You jeopardize the relationship between you and your customer every time a decision is made based just on the cheapest freight rates

For just slightly more than the “cheapest” rates. Here’s what you’ll get from SAMPLE TRUCKING

–LATE MODEL EQUIPMENT. All equipment is checked after each trip and serviced every month.

–PRECAUTIONARY ROAD SERVICE: We have a yearly service contract with a national road service company who guarantees response to breakdowns within 2 hours, anywhere in the U.S. just in case the unexpected happens.

–RELIABLE DRIVERS WHO CARE We use the same drivers for the same customers in most cases, so our drivers are familiar with directions. And know how to secure your shipment to your satisfaction.

(List all special services you offer)

Goodness knows. I like to see every man save money, but I never heard of one who did just by using what appears to be the cheapest carrier. Lose just one account from a late shipment, and you’ve given it all back, then some.

This is pretty straight talk, but I believe you will appreciate it. Call SAMPLE TRUCKING, and you will get good service from honest people who care about you and your customers.

You will never regret it!

Very truly yours.

JOHN SAMPLE

President